We work at the crossroads of business and culture to generate long-term sustainability.
VISION
Innovation catalysts for cross-cultural and
sustainable ecosystems.
MISSION
We foster innovation through insightful strategies.
We code narrative ecosystems.
We design purpose-driven visions.
We value the impact of sustainable organizations.
PURPOSE
We empower organizations to be more culture-driven, design oriented, change maker.
C* Culture-driven ecosystem
Culture is key to sustainable development.
In our view, Culture is essential in the context of the 17 2030SDGs. An identification symbol was created to group the actions characterized by the “C” theme, namely Culture.
[ methodology ]
Our methodology specializes in Corporate Culture and articulates projects into 4 sections and 12 themes, which are combined according to specific objectives.
The organization’s DNA lies at the core of our work, acting as the driving power of design and strategy. 12 catalysts of approach and innovation gravitates towards this core. They are combined according to the development process of specific identities.
Collection, analysis, strategy, development. Our approach is data-driven and is based on a sequential method and on KPIs.
We structure each step of the process by emphasizing relevant data and defining the strategic choices of the following phase, while applying virtuous processes and excellent quality standards.
Atlas of Beauty: the Manifesto
A data-narrative which recounts our values.
We express our DNA through a Data storytelling project where Art, Nature and Technology meet, establishing an infinite set of references.
An inclusive publishing project.
A digital research platform.
A crossover project which enhances unique identities.
This project was born out of the Nature-US workshop that we organized in 2020/2021. It involved students, teachers, companies, artists and designers, who have worked on 12 crossover themes in the area of Common Benefit: Biotechnology, Philosophy, Ecology, Art, Cultural Design, Photography, Landscape Design, Literature, Publishing, Architecture, Direction and Screenwriting.
A parallel constellation of ideas
and meanings to shed light on what is essential.
Brand strategy and communication
for sustainable change
STRATEGY
Devising development and positioning strategies relating to heritage and scientific research.
DESIGN
Building projects using Design as a tool to generate impact.
CREATIVE DIRECTION
Enhancing the value of organizations.
SUSTAINABILITY CULTURE LAB
Promoting sustainability paths through innovative processes.
Research center on Art,
Nature and Technology
TRAINING CENTER
Enhancing young talents and women in professional contexts.
ART PROJECTS
Supporting the Arts & Culture sector.
KNOWLEDGE LAB
Promoting a type of culture based on research.
HIDDEN-HUB
Disseminating themes and creating dialogue and exchange on issues related to the Art/Nature/Technology relationship.
Diversity and inclusion
22
YOUNG PEOPLE
WOMEN – 76,5%
ARTISTS
Partnership & cooperation
176
CULTURAL AND NON-PROFIT ORGANIZATIONS
GALLERIES
COMPANIES AND FREELANCES
STUDENTS AND ARTISTS
We are a Benefit Corporation.
We believe in a professional environment where the values of inclusion and diversity, human rights, and the power and talent of women are put first.
We are committed to sustainable actions every day.
Our methodology has been developed and verified through research to enhance contents and maximize the communication impact.
We adopt an innovative approach which is characterized by immediate communication that can be used by all stakeholders in a transparent way and is suitable for different levels of interest and influence.
100%
WOMAN WORKING FORCE
450
HOURS OF RESEARCH IN 2021
We contribute to the transformation and growth of a sustainable and inclusive economic system by leveraging culture, design, and research to make a positive impact on people, communities, and the environment.
[ impact ]
A hidden thread connects business and culture. People, relationships, management and expertise are our drivers to create shared value.
An observatory on the contemporary represents our common benefit. It is a research hub supporting projects by different individuals which contributes to innovation and research through the construction of innovative paradigms
[ services ]
Our services are highly diversified to maximize the scope of activities and the effectiveness of strategies.
We are active on several levels. We define tailor-made paths and personalized coaching. We work in synergy to identify needs, methodologies, and strategic tools.
Our Observatory on the Contemporary brings together multidisciplinary voices of professionals and experts who address global issues to share innovative practices, methods and visions.