Communication and Positioning plan for an entity specialized in Heritage Design
Design, culture and high craftsmanship are the hallmarks of a one-of-a-kind reality: CodiceIcona is an Italian cultural brand that reissues design objects of 20-century Masters, enhancing their values, contexts, creative processes and projects. Once “icons” are identified, according to sensitivity “codes” and values, talented craftsmen are entrusted with the production process, testifying to the value of Made in Italy at an international level. Ashtart has developed a Positioning and Communication strategy complying with the evolution undergone by the brand since 2018, to increase its awareness in its own sector.
FRANCO ALBINI / LUCIANO BALDESSARI ALESSANDRO MENDINI / GIANCARLO PIRETTI / WALTER DE SILVA / CORSINI E WISKEMANN / DE PAS, D’URBINO, LOMAZZI / FRANCESCO TRABUCCO / SHIGEAKI ASAHARA
Spreading the culture of Italian design through the iconic products that have made the history of 20th century design.
A strategic plan for Visual Storytelling, complemented by materials of different nature and by an advertising and promotional campaign. An ecosystem of evocative and emotional contents, where Design culture and the value of ideas are enhanced by a heterogeneous network of actors and collaborations.
- Positioning Strategy
- Communication Plan
- PR & Media relations
- Social Media Management
A cultural mission and the production of iconic objects. Codiceicona works closely with designers, foundations, design organizations and historic brands to bring timeless objects back to life.