Design, Strategy

Rebranding and visual identity for JOB & Orienta, the School, Training and Work Orientation Fair.

An accessible multimedia ecosystem

For thirty years JOB & Orienta has been the national reference point for intercepting and illustrating the main changes in the world of education and work, facilitating connections between institutions, operators and young people. During the fair, these entities are provided with unique opportunities to choose their training path and build their professional career.

Every year, the event offers spaces for discussion and occasions for partnership between different bodies, both institutional and non-institutional, as well as providing young people and their families with useful guidance tools and advice.

On the occasion of the 30th anniversary of the event, Ashtart developed a new visual identity and the new brand, characterized by immediate, accessible codes, in line with the objectives shared by Veronafiere.


The visual rebranding inaugurated a new direction for JOB&Orienta, characterized by innovation and dynamism, aiming at strengthening the leadership of the event and increasing brand awareness in terms of recognition and impact. The “30Years” brand perfectly expresses the dynamic and young vocation of the event. Enhancing its network meant simplifying and making its communication formats more immediate and effective, integrating user experience.

The Ashtart team worked to develop an inclusive platform accessible to all potential users.

The font is easily readable, as the palette is composed of 9 combined colors to be accessible by an audience suffering from dyschromatopsia.

The aesthetic guidelines draw on simple and harmonious geometric codes, inspired by the artistic production of Jean Tinguely, Alexander Calder and Annie Albers: the balance of the system complies with the two goals of clarity and effectiveness which characterize the entire project.

The event brings together professionals in the training, education and work sector, collaborating in a number of thematic paths aimed at a highly-participatory and interactive cultural program.