The impact of Art
Storytelling, Strategy, Sustainability
Research on contemporary Art and business strategies.

Cultural management, Business innovation, Sustainability
How can cultural institutions imagine a sustainable development path complying with changes brought about by the technological society? What is the role of museums, gallery owners, collectors and digital platforms in promoting and enhancing research and artistic production?
The volume “The impact of Art. Research on contemporary Art and business strategies”, edited and curated by Giulia Pordd and published by Post Media Books, outlines possible scenarios to restart the Art sector and the economy through the voice of 21 professionals and experts who have taken part in projects at the crossroads of Culture and Business.

