Brand Awareness and Communication Strategy for an international player in the lighting sector.
The quality of Made in Italy meets German technology. An International player in the lighting sector, the Performance iN Lighting Group, with 4 production branches located around the world, is a unique reality in which quality and versatility are combined to create professional products with over 8 different application areas.
Communicating the distinctiveness of the brand and its competitive advantage to architects, operators, contract managers and designers: this has been our challenge since 2017, when we have committed to developing a new way of communicating the company’s values.
Ashtart has developed annual communication plans at an international level, managing ongoing relationships with journalists and influencers through direct relationships and press tours for national and international media in the Design, Architecture, Lighting and Lifestyle areas.
Brand awareness, coverage and enhancement of the main case histories were the main guideline in the creation of press kits, technical contents, in-depth materials and other brand contents according to the company objectives. Targeted mailing list profiling made it possible to disseminate press releases and information material in a widespread and targeted manner, maintaining ongoing relationships and relationships with journalists through mailing, direct sharing and targeted press tours. The activity was tracked, verified and mapped in a constant and systemic way to monitor the visibility of the Group in sector magazines through a monthly and annual press review.